H&M Controversy


    I am speechless, however I am not surprised by the recent racist controversy that yet another store has bought on itself. First let me start by saying as a woman of color and mother of 5 who has purchased merchandise from the retailer the picture of a young King sickened me and a plethora of celebrities.

On January 8, 2018, H&M posted an ad with a young African-American boy with a sweatshirt that said,“Coolest Monkey In The Jungle“.  Over the past 5 years I have shopped for my children and have come across many clothing that had a picture of a monkey but with no caption like this. Majority of the time I encountered this at stores that are frequently shopped at by lower and middle class parents who may be on a budget. As someone who knows everything the entertainment industry or fashion industry releases has a message behind it. I say this because in order to make it on the shelves it has too be approved. How does something in this nature make it past marketing and promotion, an executive and then placed in stores? Rasicim is very much alive and it is in our faces everyday. Unless we as minorities continue to buy the merchandise these hideous clothing with such slogans will continue to be manufactured , unfortunately I also question the parents of this young child on how or why they allowed this and/or why it was ok?

On the flip side of this story, H&M have lost some great musicians who merged with them in the past and present. Abel Tesfya aka The Wkend cut ties with the Swedish Company. Social media went in a frenzy over this poor choice in advertisement. Le’Bron James took to instagram and expressed his disgust. James, stated, “African-American people will always have to break barriers. After this the Cavs superstar posted a picture of the young child used in the ad with a crown above his head, replaced the controversial H&M slogan for another crown and the heading read “King Of The World”. I can’t agree enough that it is time we teach our youth just how real racism is and they are indeed Kings and Queens.

Nevertheless, one Hip Hop Mogul who is known to help African-Americans break barriers with his new slogan #TEAMLOVE is none other than Sean “PDiddy” Combs, Combs has reportedly offered the young model one million dollar contract to model for his Sean John, children apparel. Another Hip Hop Artist G-Eazy also cut ties with H&M, the rapper took to Instagram as well and stressed his concern about the recent ad H&M posted. G-Eazy was excited to start his merge with the company that set for release March 1, the rapper said the feelings of excitement for his global campaign quickly evaporated.

So my question is when does it stop? When will the consumers stop falling for this blinded racism? Why don’t more people buy from small businesses? I urge Society just to take the time to think about how these situations affect us? Know matter what race you are we are all part of the human race. These opinions are solely mine and as a writer my goal and obligation is to speak from facts and my spirit. I would love some feedback from our Readers. What are your thought? As for me,my family and friends will boycott any company who promotes racism and negativity.



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Uncle Murda ( The Panamanian Prince) 2017 Rap It Up!!


Straight out of East New York, Brooklyn has bred an Mc who has changed the Hip Hop game with his yearly “Rap It Up” single. Uncle Murda who is signed to none other than Hip Hop Pioneer 50 Cents, G-Unit Records brings hip hop heads a classic one of a kind banger every year. The Panamanian Artist has been dropping hits since 2005, when he released “Murder Capital. However, one thing Uncle Murda does very well is bring the gossip, who’s hot, who’s not, who’s a thot and who’s on top in his yearly “Rap It Up” song.

As I sit patiently and wait for this to drop I always check out Murdas latest projects. Recently the rapper dropped “Don’t Come Outside” a project not to be slept on he’s definitely murdering all his tracks. Last year was an amazing year for New York rappers I see NY getting hip hop back to its original form the art of story telling, because we have had enough culture vultures trying to win over our culture. If you are unfamiliar with Uncle Murda follow him on instagram youtube his music trust me you wont be disappointed his hood tales of real life will culptivate you and have you nodding your head. Be sure too also cop his latest project “The Lenny Grant Story”, do yourself a favor.

I still am patiently awaiting this song and have DM Murda a couple of times like come on let’s go so he’s teasing his fans and supporters right now but I will keep all our readers updated. For right now take a listen to 2016 Rap it Up 8 mins of truth about hip hop, politics, you name it he covers it. Uncle Murda WHIHH wishes you and yours a blessed and prosperous New Year all year. We also wish our readers and supporters the same. Its time for change and we are ready. Happy New Year!!!!!





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It is always humbling to see celebrities and people in the Entertainment business give back. Often times people don’t discuss the great things Celebs do but we at WHIHH always give credit when credit is due. I was elated to learn about Dj Self annual “Brooklyn Made Me” event. 

The Prince of New York and entrepreneur , Dj Self along with a panel of 9 industry professionals and an educational panel have teamed up with Wood Stack NY to host this Brooklyn based brunch event for Juniors and Seniors in a private location. The event is Monday, December 18th 2017. The event is also Sponsored by Adidas and you can contact Lauren Media Group for all press related questions.

Last year was a great success!!! Dj Self provided the most important tool for over 300 plus Brooklyn based children and the community promoting “Health is Wealth” and his celebrity friends came out to show support and help with this amazing event. In attendance last year was Main0,Uncle Murda, the Cast of Love and Hip Hop and many more.

I am excited to see who comes out this year. You can rest assure Whats Hot In Hip Hop will be winning with team “Gwinnin” this year. We want to send a special thank you to Dj Self for his amazing philanthropy and dedication on reaching and teaching our Youth that you can do anything you want and the importance of staying in school and off the streets. Self has been reaching our youth for decades encouraging them to pursue and accomplish their goals, most of all pushing education first and foremost.

Dj Self, We here at WHIHH salute you on your success and deeply appreciate your endless commitment to giving back to our Youth. We cant wait to attend and look forward too keep bringing the Readers and the Culture all things GWINNIN.

***********THIS IS WHATS HOT IN HIP HOP*********

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