USC is expected to receive a huge $70 million donation from hip hop heavyweight producer, Dr. Dre and music mogul Jimmy Iovine. The money will be used to build a new academy said to give students the necessary tools needed to break into today’s fast changing music industry. During the fall semester of 2014, USC is expected to begin the inception of the “Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation” academy.
The objective is to bring students’ technology, entertainment and the necessary business skills to aid in their successes. The four core curriculum areas will be: arts and entrepreneurship; technology; design and marketability; concept and business platform; and creating a prototype.
USC President C.L. Max Nikias offered this statement, “the vision and generosity of Jimmy Iovine and Andre Young will profoundly influence the way all of us perceive and experience artistic media. Our goal is to ensure that the academy is the most collaborative educational program in the world.”
Iovine , the current chairman of Interscope Geffen A&M and Dr. Dre, the founder of Aftermath Entertainment teamed up in 2006 to form Beats Electronics. It was during their search for prospective employees that a shortage of technological-oriented applicants was noted. Out of this dilemma came the idea of the Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. We look forward to witnessing what the USC Class of 2018 is able to provide to the entertainment industry.
“This is WHAT’S HOT IN HIP HOP! IF IT’S NOT HERE IT’S NOT HOT!”