PLATINUM RECORDING ARTIST, YOUNG JEEZY, AND GOURMET FOOTWEAR
CELEBRATE ITS BRANDING PARTNERSHIP LAUNCH AT PRIVATE
MEET AND GREET EVENT AND AFTER-PARTY IN ATLANTA
ATLANTA – June 6, 2013 – Platinum hip-hop artist and CEO of CTE World, Jay “Young Jeezy” Jenkins, and Los Angeles-based Gourmet Footwear today announced the kick-off and celebration of their recently signed branding and marketing partnership. The brand activation launch party will include a meet and greet with the entertainer and select executives from Gourmet, including its founder, Greg Lucci, at Wish Atlanta Boutique and the private party will continue at Vanquish Lounge for a red carpet affair with VIP guests, local tastemakers, friends of the brand and other music industry elite. The two events will include entertainment from DJ RootsQueen, DJ Baby Yu, a special announcement from Jeezy and Gourmet, catering from Bottle Bar and complimentary drinks from Avión Tequila. In addition, Gourmet Footwear will host contest giveaways for shoes and other brand products throughout the two events.
“Similar to Gourmet Footwear, Young Jeezy is an individual who has seamlessly navigated himself to an aspirational lifestyle from humble beginnings,” said Greg Lucci, founder of Gourmet Footwear. “We look forward to partnering with Jeezy and working alongside him on his upcoming projects.”
The partnership between Jeezy and Gourmet includes exclusive co-branded digital content, social media initiatives, and creative involvement from Young Jeezy. It also creates a platform to blend the very distinct worlds of footwear, fashion, and music to provide a comprehensive lifestyle experience that both Gourmet and Jeezy have incorporated into their individual brands.
“Partnering with Gourmet just felt like a natural fit for me,” said Jeezy. “I’ve been building my own clothing line for the past few years, so it’s only right that I collaborate with a top-tier footwear brand like Gourmet, who I believe to be the perfect blend of luxury and the street, which is what I’m about.”
WHO: Young Jeezy, Gourmet Footwear, Avión Tequila, DJ RootsQueen, DJ Baby Yu, VIP guests and local tastemakers from the music, entertainment and fashion industries
WHAT: In-Store Meet and Greet, Media Preview
WHEN: 5 p.m. – 7 p.m., Thursday, June 13
WHERE: Wish Atlanta Boutique, 447 Moreland Ave NE, Atlanta*
HOW: *The event is private and by invite only. RSVP required in advance to firstname.lastname@example.org
WHAT: Gourmet and Jeezy Red-Carpet Brand Launch Party
WHEN: 9 p.m. – Midnight, Thursday, June 13
WHERE: Vanquish Lounge, 1029 Peachtree Street, Atlanta
To schedule interviews, confirm attendance or receive media passes, contact:
Most recently, Gourmet Footwear released a minute-long vignette, which showcases the brand’s Spring /Summer 2013 collection in St. Barts and the brand is gearing up to debut a series of product based advertisements and promotions in the coming months. To view the vignette and get a peak at Gourmet’s newest collection, please click here.
In December 2012, Jeezy released his highly anticipated mixtape, “Its Tha World,” hosted by DJ Drama, and he’s currently recording his fifth album. In addition to his success as a recording artist, Jeezy is also the co-founder and CEO of his record label, CTE World, his clothing line, 8732, and the founder of Street Dreams foundation, an organization that works to alleviate the struggle endured by impoverished youth and provide inner-city children with mentors and tools needed to succeed in life.
About Gourmet Footwear
Gourmet Footwear is a brand that defies categorization by remixing high-end luxury for the regular guy. The line was started in 2005 with an American-Italian heritage working to combine the highs and lows of culture and life into original products. For more information about Gourmet Footwear please visit http://gourmetfootwear.com.
About Young Jeezy
From the corner to the corner office, Young Jeezy’s rise to the top of the hip-hop music industry has been nothing short of spectacular. The Atlanta-based MC went from a local trap star to a bonafide rap star and hip-hop sensation, and now, as he continues recording hit tracks, the “Snowman” has crossed-over to the corporate business world, as well. Jeezy currently serves as the Senior Vice President of A&R with Atlantic Records, and is the co-founder his record label, CTE World. In total, Jeezy has earned three platinum albums and one gold album, equaling more than five million records sold. For more information about Young Jeezy visit www.youngjeezy.defjam.com.
“THIS IS WHAT’S HOT IN HIP HOP! IF IT’S NOT HERE IT’S NOT HOT!”