Surprise! Queen Bey is at it again…only this time, with no warning…and no marketing plan! Her new album sold 80,000 copies in 3 hours with no promotion beforehand, reinforcing Beyonce‘s status as reigning queen. Her surprise album isn’t just music news, but apparently news-news, being featured on CNN.com. The 14-track self-titled album was released exclusively on iTunes at midnight with no marketing, promotion, or the usual build-up via television, Internet, etc. The album had to be purchased in its totality since singles will not be available for purchase until December 20. In addition to the songs, there are also 17 music videos, making this a visual album. The music industry is clearly changing, but Queen Bey seems to be changing ahead of it. Who needs a marketing plan anyway? This is what’s hot in hip hop.
Bey Don’t Need No Stinkin’ Marketing Plan
This entry was posted in Hip Hop and tagged 2013, album, BET, bey, Beyonce, Beyonce Knowles, billboard, BK, bow down, Brooklyn, celebrity, change, Christmas, December 20, destiny's child, Exclusive, global, hip hop, hiphop, hiphop news, hit, holiday, Houston, internet, itunes, JAY-Z, katy perry, laugh, market, marketing, marketing 2013, marketing of the future, marketing plan, midnight, mktng, mrs carter, mrs carter tour, MTV, music industry, musician, new music, no days off, no id, no promo, performer, promo, promotion, Queen, queen bey, r and b, recording artist, reign, release, review, RnB, royalty, self titled, singer, single, songwriter, star, surprise, surprising, Texas, this is what's hot in hip hop, top 40, VH1, video, visual album, Whats Hot in Hip Hop, whihh. Bookmark the permalink.