DRIFT: New Jersey Drive and Beyond

Straight Official Mag & WHIHH were in the building for the release.

What’s Hot in Hip Hop kicked off summer 2017 with some official heat by Drift at The Twenty Bar in Brooklyn. Hailing from New Jersey, his latest mixtape, “New Jersey Drive” celebrates his Jersey roots. The mixtape dropped early this summer on DatPiff.com, StraightOfficialMag.com, Nodfactor.com, and HipHopBodega.com.

Fresh off the Fleet DJ’s Anuual Music Conference in Raleigh, North Carolina, Drift is making his way through the East Coast to promote “New Jersey Drive” and bring his raw energy to every stage he touches, including his performance on “The Art of Rap” at NJ Pac at the end of June. He’s building momentum with each passing day of summer 2017.

Be sure to follow Drift on instagram: @therealdrift along with his producer, Grammy award nominated @bpzy to catch new music and upcoming shows. 

L-R: Event Sponsor, Tomasi, CEO of Seven Shades Vodka, KFhox, Drift, Baby Paul

You can also follow event sponsor, Seven Shades Vodka on IG: @7ShadesVodkaInc a premium vodka, 100% certified sugar free, gluten free and 6 times distilled based out of Canada. The release party featured two specialty drinks inspired by the “New Jersey Drive” mixtape.

What’s Hot in Hip Hop is always honored to be in the building with great artists, talented producers, and inspiring entrepreneurs. We support leaders in the community, working and growing together from the ground up. We love the culture of hip hop and look forward to all that’s to come from Drift.


“If it’s not here, it’s not hot. This is what’s hot in hip hop! ” 

Baby Paul & Drift


DRIFT BIO: Kojo “DRIFT” Aidoo was born in America but raised in the honor and traditions of his parents who came from Ghana, West Africa. He is the only boy of 3 children hailing from East Orange, New Jersey. As a youth, DRIFT grew up in an environment that was harsh on most occasions. In his teens, he found himself in the midst of what the streets had to offer and as a result of his upbringing he never held back or became timid while facing hard times. It was the steady decline of his surroundings that helped DRIFT open his heart and mind to music; particularly Hip Hop. At the age of 9, he found his calling as an urban poet. His abilities were obvious and over time, his ambitions grew. His talent comes across in his witty and aggressive style shaped by the streets. His influences include Treach, Big Daddy Kane, and Kool G Rap. He’s cunningly won countless battles over other rappers expressing innovative skill and flow. Some of his best known victories were won on both BET’s Freestyle Friday (2002) and MTV’s Direct Effect (2004). ​These battles created numerous opportunities for DRIFT. He has opened for many artists as well as toured across the country. DRIFT has recently played lead acting roles in DJ Khaled’s video “Never Surrender” in addition to Yo Gotti’s “Don’t Come Around.” DRIFT specializes in punch lines displaying undeniable versatility. He distinguishes himself from the rest with his dynamic stage performance. His charismatic personality manifests on the stage offering spontaneous comedy while continuing to give the crowd what they desire, true HipHop. Throughout his musical career, he has been on a journey to find a true home. To support this goal, Drift structured a venture partnership distribution deal with Grammy Nominated producer, Baby Paul aka “BpZy” to release a few street singles into the market under Paul’s label – Divine Order Ent./E-One Music. Drift’s latest 2 singles, “Play Wit Me” b/w “The BaG” are sure fire songs to generate a buzz and showcase Drift’s lyrical song making ability. Drift is now ready to claim his spot in Hip Hop history. 

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