Country Box: Where Music Meets Boxing, A Family Affair

It’s no secret that Nashville is the home of some of the greatest musicians in the country, and honestly the world. But there’s been something else brewing in Music City that’s bringing music and sports together

In the last six months, Jimmy Adams and his family have been working together to create something new and exciting just beyond the throngs of crowds down on Broadway and only steps away from the world famous Grand Ole Opry. Country Box is a relatively new concept (although it was trademarked back in 2008), Jimmy Adams is no rookie in the game.

Jimmy Adams has been heavily involved in boxing since the early 80’s, mentored by American boxing promoter, Don King, who’s best known for his involvement in several historic boxing matchups. Jimmy spent 45 years managing fighters, starting with Earnie Shavers, considered one of boxing’s hardest-ever punchers. Adams has brought a wealth of experience in the beloved sport right here to Nashville; this time, he’s entering the sport as a promoter. And it’s only right that he’s integrating music into the mix since they don’t call it Music City for nothing.

The Adams Family. Photo Courtesy of Kathryn F. Hoxie

The Adams Family. Photo Courtesy of Kathryn F. Hoxie

Over the years, there has been an obvious connection between sports and music…think Superbowl Halftime Shows, live performances at NBA games, and more. And though boxing matches have notoriously pulled A-list celebrities and performers as fans, music hasn’t really been at the forefront of the sport…until now! For the last six months, Jimmy Adams has been carefully curating monthly boxing matches and live entertainment with the goal ofturning today’s nobody into tomorrow’s somebody.” He’s bringing his love of the sport to Nashville with Country Box and he’s got his family by his side every step of the way. 

Literally every member of Jimmy’s family is playing their own unique role in bringing Country Box to life. His wife, Ashley, has played an integral role in the execution of the events and recently became certified to work in the corners for the fights, getting her Seconds License. She made her debut in that role last month; she joined her daughter, Masey, who has been supporting fighters in that same capacity since the birth of Country Box. Even the youngest of the Adams family, Adaley, has played a role at the fights, leading the crowd in the Pledge of Allegiance before each title fight. And then there’s Little Jimmy, their son, who is currently training and preparing himself to get in the ring, as well. He’s skipping amateur and going straight to pro, entering the Middle Weight Class at 154 lbs.. It’s been incredibly inspiring to watch an entire family build something from the ground up and literally each play a part in bringing its success to fruition.

The Adams Family at the September Country Box. Photo courtesy of Kathryn F. Hoxie

In addition to his family, Jimmy has a tight-knit group of top professionals who are working hard to bring the magic of Country Box together. One of the key players in creating electrifying match ups for the events is Christy Martin, who is the matchmaker for Country Box. Martin, professionally known as “The Coal Miner’s Daughter,” is a former professional boxer herself. Martin’s professional career marked a pivotal moment for women in the sport, as she is known to be the person who legitimized women’s participation in boxing. You may also recognize her from the 2021 Netflix documentary, “Untold: Deal With Devil.” 

Another notable professional in the Country Box brand is former NFL athlete turned boxing commentator, Albert Haynesworth III. Hayneworth, born in Hartsville, South Carolina, was a defensive tackle who played in the National Football League (NFL) for 10 seasons. He played college football at the University of Tennessee and was selected by the Tennessee Titans in the first round of the 2002 NFL Draft

Up until last month, you had to be local to Nashville or conveniently traveling to Music City to catch County Box live with the exception of the fight that took place in Myrtle Beach, “Mayhem in Myrtle.”  Since the last match in September and moving forward, boxing fans can now catch the exciting new event from the comfort of their own homes in a number of different ways between live streaming and television. The show began airing worldwide on and since its inception. As of September, viewers can watch Country Box nationwide on Dish Network Channel 218, Comcast Channel 1495, Fios Channel 662, Frontier Channel 162, ATT U-verse Channels 459/ 1459, Spectrum Channel 189, GCI Channel 142, Cincinatti Bell Channel 636, Buckeye Cable Channel 161/ 572, Direct TV Channel 242, as well as Fite.TV. As of January, Country Box will be moving from a monthly event to a weekly event so there will be even more opportunities to catch the best night in Nashville, where music meets boxing. 

And in a recent phone interview with Dennis Matthews of LCE Newport Beach, Inc., he shared his excitement around his company’s involvement with Country Box. “It’s an honor to be working with Jimmy Adams.” said Dennis Matthews, Federal Contractor, former Marine and owner of LCE Newport Beach, which provides Government IT Services with Black Box Technology. The company’s involvement means that Country Box now has the reach of 162 countries worldwide. Matthews also mentioned which will be airing the event as a Pay Per View option. 

Jason Ridgel of Guidance Whiskey with Boxing Promoter James Payne Lethal

In short, there’s really no way to miss the next Country Box fight night taking place on October 3rd at Texas Troubador Theatre, whether you’re in Nashville or literally anywhere on planet earth! Like most sports and live performances, the best way to watch them is LIVE, but if you can’t make your way to Music City to catch the next fight night, you can surely catch it on your television or an assortment of streaming apps. If you do happen to catch it live, you’ll also be able to sample some Guidance Whiskey, who has come on board as a sponsor last month. 

Be sure to catch the next Country Box on October 3rd at 7 pm CST.

“If it’s not here, it’s not hot. This is what’s hot in hip hop!” 

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